Coming up with effective and engaging marketing strategies.
Mother Nature is a healthy lifestyle centre/coffee shop in Northern Cyprus. They focus on mindfulness workshops, vegan food alternatives, and organic coffee.
Click the arrows below to check out the selected slides from the marketing campaign.
To come up with a relevant marketing strategy an in-depth analysis of the coffee shop was carried out including an understanding the coffee shop’s needs and goals, unique selling points (USPs), key performance indicators (KPIs) and target audience.
A new media marketing and advertising strategy was followed focusing on two main goals that are increasing brand awareness and brand engagement while creating relevant content that reaches out to the target audience.
Heshima Rescue Centre is a charity organisation in Kenya focusing on supporting children who require assistance with regard to care-taking, education, health, and nutrition.
Click the arrows below to check out the selected slides from the marketing campaign.
I worked with a group of students together with Heshima Rescue Centre to come up with an effective and relevant marketing strategy that would allow the centre to increase its social media presence, and through it get financial support, and reach out to relevant parties.
The slides below include general information about the campaign such as the centre’s needs and KPIs as well as the slides created by me showcasing a branded entertainment strategy as well as a storyboard for the suggested “A Day in the Life at Heshima” video. This suggested video aimed to showcase a day to day life at the centre and the support they provide.
